EMBARQUE
MISSION STATEMENT
To provide our customers with bespoke products that are ethically sourced and made, elegant, inclusive, eco-friendly and classic with a modern edge to them while being mindful about the environment.
VISION STATEMENT
To become a part of everyone’s lifestyle while being inclusive of them and being mindful about the environment.
TARGET MARKET
18-45, all gender identities, usually live in metro cities, earn up to 1.2 lac rupees per month, spend up to 10,000Rs on personal care products per month, occasionally spend up to 10,000Rs and often spend up to 5,000Rs to decorate their space, would buy semi-precious stone jewellery priced up to 10,500Rs.
They like to shop, travel, and visit art galleries, attend music festivals, and hang out at clubs with their friends sometimes. Elegance, maturity and sophistication go hand in hand with them.
For their “me-time” they like to indulge in some personal care activities comprising of novels, their bed/cosy couch, coffee and music playing in background or gardening or a spa day with a few glasses of sauvignon blanc/mai tai/G&T.
BRAND PERSONALITY
It is elegant, sophisticated, modern, classic, sleek, mature, inclusive, eco-friendly, innovative, calm, balanced, friendly, approachable and caring. It’s not synthetic, unapproachable, aggressive, quirky, extreme, formal & serious.
BRAND VALUES
Eco-friendly, inclusive, friendly, caring and helpful.
MOOD BOARD
BRAND STORY
Embarque is the one place where you can find eco-friendly products for you and your space.
2020 was the year that tested all of us and our capabilities. Being indoors gave us the time to reflect on how we had put self-care and love in the backseat of our fast paced lives. We also found time to let our imagination run wild and to make healthier life choices for ourselves and our environment. We saw people standing up for each other and empathizing with each other in ways that we had not seen before.
This inspired us to ethically source and make bespoke products that are eco-friendly, handmade, classic with a modern edge, sleek, elegant, mature and sophisticated yet not compromising with our ability to reinvent.
We want to make bathing a relaxing experience instead of it being a mundane activity because we know now that a little self-love and care goes a long way.
We want people to embrace who they are and let it shine and make their space truly their own.
What better way of doing that while being mindful about the environment and our planet because we only have one?
So embarque on this journey with us for a better tomorrow.
LOGO
We are EMBARQUE.
We’re not embarque, or Embark, or embark, or EMBRK, or Embarque, or EMBRQ.
This logo is used on anything and everything that we create. It can be resized but the ratio will remain the same. It is an abstract logo mark.
The font type used in the logo is “Brandon Grotesque Light” with the bold feature turned on. It is classic, neat and smart. The form of the abstract design over the typeface is circular in shape which represents inclusivity. The abstracted design has been created by using the letter “M” from the name “EMBARQUE” hence the logo also represents re-invention. The colours used in the logo are nature inspired hence they are balanced, calm mature, sophisticated and elegant.
The following image displays the measurements of the logo as well as the breathing space needed around it.
The following colour combinations of the logo are the only ones that can be used depending on the colour of the background on which it has to be placed apart from the one with the white background.
The logo should never be tilted in any direction. No gradient should be applied to it. Neither the typeface nor the colours of the logo can be changed.
COLOUR PALETTE
TYPOGRAPHY
BRANDON GROTESQUE LIGHT - Classic, Sleek, Neat
Primary Font, 24 Font Size, bold turned on, for headings
BRANDON GROTESQUE LIGHT
16 Font size, bold turned on, for sub-headings
BRANDON GROTESQUE LIGHT
14 Font size, bold turned on, for 2nd sub-heading
BRANDON GROTESQUE LIGHT
12 Font size, for paragraphs
FUTURA Lt BT
Fall back font, 12 font size, for paragraphs, social media
WIGRUM LIGHT
Fall back font, 12 font size, for paragraphs, social media
GARAMOND - Balanced when paired with “Brandon Grotesque”
Fall Back Font, social media
